Writing Books That Pull Readers In

When writing on topics like business, you need a “hook”—something to pull your readers in—practical knowledge and information. Of course, this applies when you’re writing for other fields as well. The paragraphs below will help strengthen your existing manuscript or give you inspiration for your future projects.

1. Focus on one topic
The last thing you want to do is deluge your reader with too much information. Jumping from one subject to another will not only make the book difficult to follow but will cast a bad light on you, the writer. Rome wasn’t built in a day, after all.

2. Keep it simple
When you keep your sentences short and easy to read, it helps in keeping the reader engaged, including shortening anecdotes and analogies. A professional format will present a strong question in its heading and use the rest of the book answering that question, without an elaborate wordsmithing throwing its readers off track.

3. Get Professional Feedback
Beyond showing the finished manuscript to family and friends, you will also need to get a professional editor to overlook your work fixing gaps in structure, tone and grammar. Don’t test your reader’s patience.

4. Be Original
Never underestimate the importance of branding your book, yourself and your business. Think about your selling point: the benefit you are providing your readers—think about your book’s title and chapter titles and the headings and keywords on your website. If there is/are one or two words standing out, that’s what you can focus on. Consider the Chicken Soup for the Soul series: there are a variety of books in the series: Chicken Soup for the Teen Soul, Chicken Soup for the Soul at Work, etc. But the Chicken Soup brand name stays the same.

5. Be Professional
The first thing you need to do when writing your book is to use your expert knowledge and know-how to solve your readers’ problems. You and your experiences are what, at the end of the day, make or break your book. Add in some interesting anecdotes, articles and speeches and combine them with easy to remember how-so steps and it will work for you and your book. Whenever you need help, look to professional book coaches or maybe take an online or offline course to help you to get where you need to be.

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